Robert Thornton has expressed his delight at the announcement of a new sponsorship deal with the leading electrical wholesaler SEW (Service Electrical Wholesale Ltd).

The partnership, which takes effect immediately, will see the world number eleven team up with the electrical giants and the former UK Open Champion hopes it will spark his charge into the top ten.

“I’m absolutely thrilled to get this backing,” said Thornton, who will be wearing the SEW logo at the World Matchplay next week.

“SEW are a very reputable company and I am very happy they have chosen to put their faith in me. I am proud to be sponsored by them and look forward to a successful partnership.”

SEW are UK based electrical wholesale firm but with the capacity of serving Europe and beyond. SEW prides itself on excellent customer service and does business by the motto ‘Every Order Counts’.

SEW provides a variety of electrical products to the trade and is associated with many of the industry’s major brand leaders.

It currently has five branches across the UK and a national distribution centre, with an emphasis on delivering quality and efficiency.

Managing Director, Mitch Terry is looking forward to a fruitful partnership with Thornton and is pleased to showcase his brand in professional darts.

He said: “I am over the moon that we have reached an agreement with a professional sportsman of Robert’s calibre.

“We pride ourselves on quality and Robert is certainly perfect fit on that count. He is one of the hardest working players on the circuit and is bearing the fruits of his labour.

“We are very proud to be associated with him and hope to play a part in his future successes. Professional darts is now a major sport and we are delighted to have some involvement, especially with a fantastic talent like Robert.”

For further information on Service Electrical Wholesale Ltd please contact Mr Tony Hughes 0121 767 9498 or visit

By Chris Murphy